Proposal No. 1
Name: Mohammad Mehdi Zarrin - Arthur Andesya Yudha
Student ID: 1051107997 – 1051107310
Topic: Outlet Retail
Brand: F.O.S (Factory outlet of store)
Product Category: Retail
Target Audience: 15 -27 years old
Information:
An outlet store or factory outlet is a retail store in which manufacturers sell their stock directly to the public through their own branded stores. The stores can be brick and mortar or online. Traditionally, a factory outlet was a store attached to a factory or warehouse. Often these stores are grouped together in outlet malls.
Factory Outlet Store, or better known as F.O.S, is an established clothing retail chain in the local fashion industry.
The concept of the outlet is to make available a wide range of clothing and associated accessories at an affordable price, and to create the right environment for customers to shop with ease and comfort.
Market situation:
For many people the word “outlet” turns their mind off, and they are not motivated enough to shop in such places.
Rather, people prefer buying from outstanding stores.
Issues/problems:
People assume that all the clothes have flaws in them and are only good for rough usage
Most people are not aware that most of the clothes are merely off-season stocks, discontinued stocks and late order cancelations
Ideas/facts:
Change people’s perception towards the brand name or perhaps change the name.
Highlight the fact that shopping at F.O.S is great value for money.
Citations/References:
http://www.sunway.com.my/pyramid/tenants/tenantpages/tenant_3185287690.asp
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