Saturday, September 25, 2010
Proposal One (Accepted)
Proposal No. 1
Name: Mohammad Mehdi Zarrin - Arthur Andesya Yudha
Student ID: 1051107997 – 1051107310
Topic: Outlet Retail
Brand: F.O.S (Factory outlet of store)
Product Category: Retail
Target Audience: 15 -27 years old
Information:
An outlet store or factory outlet is a retail store in which manufacturers sell their stock directly to the public through their own branded stores. The stores can be brick and mortar or online. Traditionally, a factory outlet was a store attached to a factory or warehouse. Often these stores are grouped together in outlet malls.
Factory Outlet Store, or better known as F.O.S, is an established clothing retail chain in the local fashion industry.
The concept of the outlet is to make available a wide range of clothing and associated accessories at an affordable price, and to create the right environment for customers to shop with ease and comfort.
Market situation:
For many people the word “outlet” turns their mind off, and they are not motivated enough to shop in such places.
Rather, people prefer buying from outstanding stores.
Issues/problems:
People assume that all the clothes have flaws in them and are only good for rough usage
Most people are not aware that most of the clothes are merely off-season stocks, discontinued stocks and late order cancelations
Ideas/facts:
Change people’s perception towards the brand name or perhaps change the name.
Highlight the fact that shopping at F.O.S is great value for money.
Citations/References:
http://www.sunway.com.my/pyramid/tenants/tenantpages/tenant_3185287690.asp
Proposal Two
Proposal No. 2
Name: Arthur Andesya Yudha - Mohammad Mehdi Zarrin
Student ID: 1051107310 - 1051107997
Topic: Telecommunication
Brand: U Mobile
Product Category: Telecommunication and ISP
Target Audience: 15-50 Years old
Introduction:
U Mobile is a mobile service provider in Malaysia, launched on 2007.
U Mobile entered the market with the objective to provide relevant mobile services to targeted customers in both the consumer and enterprise segment.
U Mobile aims to be a mainstream mobile service provider by 2012 by engaging entertainment content and accessible information through advanced technology which is easy to use.
Market Situation:
U Mobile is categorized as a new born baby in mobile service provider industry, as they just launched on 18 September 2007 that makes people not really recognized U Mobile. In other words we can say that U Mobile still sitting at their Introduction to Growth area on Product Life Cycle.
Issues/ Problem:
By being a new born baby in Mobile service provider Industry in Malaysia, it is difficult to challenge its competitors that already exist and recognized by people from long time ago. That’s why in here A Big Promotion and Marketing Strategy is a necessity for U Mobile to make people more aware of the existence of U Mobile.
Mobile service provider industry is an industry that really related with the loyalty of their consumers, this thing also a most challenging thing to do by U Mobile to persuade people to change their mobile service provider.
Ideas/ facts:
Make people aware of the existence of new mobile service provider called U Mobile.
Persuade people to change their mobile service provider to U Mobile with highlighting service of entertainment content and accessible information through latest technology.
Citations/ References:
U mobile corporate profile on:
Proposal Three
Proposal No. 3
Name: Mohammad Mehdi Zarrin - Arthur Andesya Yudha
Topic: Hotel
Brand: Pullman Hotel Putrajaya
Product Category: Tourism, travel and hospitality
Target Audience: Adult
Information:
The Pullman Putrajaya lakeside, the newest elegant addition to Putrajaya, the country’s federal administrative capital, is the epitome of class, efficiency and a heaven of sensory delights with one the largest signature spa facilities in Malaysia. Whether on business, leisure or just days away from your wedding, here is where you can get back in touch with essence of your being. Situated on the shores of Putrajaya Lake, its stunning architecture, ethnic yet stylish accommodation and thoughtful innovation, lend to the hotel’s appeal which reached far beyond the business world.
Market situation
It seems that Pullman hotel is not as reputable as Marriot hotel and Shangri-la hotel
Issues/ Problems:
Most people don’t know about this hotel and also the location of this hotel
The people consider it as an expensive hotel.
Not much well known as Marriott hotel and Shangri-la hotel.
Idea/Facts:
Highlight the facilities, services and accommodation in Pullman hotel.
Introduce the Pullman hotel to people.
Increase people’s knowledge about Pullman hotel, and annual promotions.
Citations/References:
http://www.pullmanputrajaya.com/
Proposal Four
Proposal No. 4
Name: Arthur Andesya Yudha - Mohammad Mehdi Zarrin
Student ID: 1051107310 - 1051107997
Topic: Electronic Devices
Brand: Pensonic Audio Visual Appliances
Product Category: Computer and Electronic Devices
Target Audience: 25-40 Years old
Information:
Pensonic comes to Industry of household and consumer electronic products.
Pensonic is a local brand that has mission “To deliver quality products and services in meeting customer satisfaction” and vision “To be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous improvement and people who make things happen”.
Market Situation:
Pensonic market situation is steady because people keep buying any Pensonic products that they need in their house to make them have enjoyment, leisure and comfortable place at home.
Issues/ Problems:
The name Pensonic cause people’s perception that Pensonic is a shadow of Panasonic, in other words people think that Pensonic is an imitation of Panasonic .
Being a local product makes Pensonic to be underestimated by people. People still think that overseas product has a better quality than local product.
Ideas / Facts:
Change people perception that Pensonic Audio and Visual Appliances product has a good quality as Pensonic promised to give satisfaction to their customer on product quality.
Give people a highlight that by buying Pensonic product, they will meet their satisfaction in value of money and product quality.
Citations/ References:
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