Proposal No. 2
Name: Arthur Andesya Yudha - Mohammad Mehdi Zarrin
Student ID: 1051107310 - 1051107997
Topic: Telecommunication
Brand: U Mobile
Product Category: Telecommunication and ISP
Target Audience: 15-50 Years old
Introduction:
U Mobile is a mobile service provider in Malaysia, launched on 2007.
U Mobile entered the market with the objective to provide relevant mobile services to targeted customers in both the consumer and enterprise segment.
U Mobile aims to be a mainstream mobile service provider by 2012 by engaging entertainment content and accessible information through advanced technology which is easy to use.
Market Situation:
U Mobile is categorized as a new born baby in mobile service provider industry, as they just launched on 18 September 2007 that makes people not really recognized U Mobile. In other words we can say that U Mobile still sitting at their Introduction to Growth area on Product Life Cycle.
Issues/ Problem:
By being a new born baby in Mobile service provider Industry in Malaysia, it is difficult to challenge its competitors that already exist and recognized by people from long time ago. That’s why in here A Big Promotion and Marketing Strategy is a necessity for U Mobile to make people more aware of the existence of U Mobile.
Mobile service provider industry is an industry that really related with the loyalty of their consumers, this thing also a most challenging thing to do by U Mobile to persuade people to change their mobile service provider.
Ideas/ facts:
Make people aware of the existence of new mobile service provider called U Mobile.
Persuade people to change their mobile service provider to U Mobile with highlighting service of entertainment content and accessible information through latest technology.
Citations/ References:
U mobile corporate profile on:
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