Proposal No. 3
Name: Mohammad Mehdi Zarrin - Arthur Andesya Yudha
Topic: Hotel
Brand: Pullman Hotel Putrajaya
Product Category: Tourism, travel and hospitality
Target Audience: Adult
Information:
The Pullman Putrajaya lakeside, the newest elegant addition to Putrajaya, the country’s federal administrative capital, is the epitome of class, efficiency and a heaven of sensory delights with one the largest signature spa facilities in Malaysia. Whether on business, leisure or just days away from your wedding, here is where you can get back in touch with essence of your being. Situated on the shores of Putrajaya Lake, its stunning architecture, ethnic yet stylish accommodation and thoughtful innovation, lend to the hotel’s appeal which reached far beyond the business world.
Market situation
It seems that Pullman hotel is not as reputable as Marriot hotel and Shangri-la hotel
Issues/ Problems:
Most people don’t know about this hotel and also the location of this hotel
The people consider it as an expensive hotel.
Not much well known as Marriott hotel and Shangri-la hotel.
Idea/Facts:
Highlight the facilities, services and accommodation in Pullman hotel.
Introduce the Pullman hotel to people.
Increase people’s knowledge about Pullman hotel, and annual promotions.
Citations/References:
http://www.pullmanputrajaya.com/
No comments:
Post a Comment